Практическая цель: Развитие продуктивного
навыка говорения по теме «Advertising» Задачи: - Активизировать лексические единицы по теме
«Advertising».
- Тренировать учащихся в произношении лексических
единиц
по теме «Advertising» посредством ответов на общие и
специальные
вопросы.
- Тренировать навыки аудирования коротких
аутентичных текстов
по теме «Advertising».
- Тренировать диалогическую речь учащихся по теме
«Advertising»
- Научить учащихся монологическому высказыванию по
теме «Advertising»
с опорой на план.
Развивающая цель: Формирование
навыков и
умений межличностного общения. Воспитательная цель: Воспитывать
умение вести
конструктивный диалог в рамках темы «Advertising» Образовательная цель: Развитие
умения анализировать
и обобщать полученную информацию, аргументировано
высказывать
свою точку зрения в рамках темы «Advertising» УМК: 1. D.Evans. Powerhouse.Business English for
intermediate learners.
– Longman, 2000, p. 48-49.
2. M.Harris,D.Mower. New Opportunities. Russian
Edition. Intermediate.-
Longman, 2008, p. 57. Оснащение: CD проигрыватель,
мультимедийная
система. Языковой материал: | новый | для повторения | Advertising Agencies
Creative Departments
Bargain prices
Durable
Fantastic value for money
Guaranteed
Totally reliable
Waterproof
Features
Benefits
Target market
The call to action
Create a need
| Absolutely delicious
Cool designs
Good flavour
Something special
Stylish
Tasty
Image
High/Top quality
The latest stylish designs
|
Ход открытого занятия 1. Организационный этап | 5 мин. | 2. Речевая зарядка | 2 мин. | 3. Фонетическая зарядка | 3 мин. | 4. Введение нового материала | 10 мин. | 5. Тренировка материала | 10 мин. | 6. Активизация нового материала в речи | 13 мин. | 7. Поведение итогов, домашнее задание | 2 мин. | Итого: | 45 минут |
1. Организационный этап. Today, we are going to speak about the business
which is well
known and widely used around the world. It is the
business of
encouraging people to buy goods by means of
advertisements. - Can you guess the topic of today’s discussion?
Let me present you the structure of Advertising
Business
in Great Britain.
Advertising Agencies are organizations which help a
company
sell its goods or services. And most adverts are
dreamt
up by the creative departments of advertising
agencies.
These departments are normally made up of several
teams
of two people - a copywriter, who writes the
words, and
an art director, who is responsible for the images
and design
of the ad.
So, our objectives of today’s lesson are: - to learn some facts about advertising
- practice its language
- create an advertisement
2. Речевая зарядка. Firstly, let me ask you some questions.
(A teacher writes on the board some sorts of adverts
for help:
1. commercial - an advertisement on TV or radio in
between programmes
2. а poster on a wall (or an advert on large public
notices
)
3. in magazines/newspapers (in the local press)) - What sorts of adverts do you know? (open answers)
- What sorts of adverts do you think are the most
effective?
Why?
- What do you think is the best advert on TV at the
moment?
Why do you like it?
3. Фонетическая зарядка. Let’s look at the Advertising Expressions.
(A teacher checks reading, understanding and asks
comprehension
questions) 4. Введение нового материала посредством
аудирования коротких
аутентичных текстов. People, who create advertisements, firstly look at
the important
facts about the product (its features) and then they
think about
how they will help the customer (benefits), and at
last they
write an advertisement of a product, based on its
benefits. So, you are going to listen to five
adverts
and say: - Which product is advertised?
- What features of the product are mentioned?
- Predict the benefits.
Tapescript: If you’re cool, if you’re no fool, come to our
new shop,
Bonzo T-shirts, in the High Street. Cool designs …
top quality
materials. And everything at fantastic value. Real
bargains!
Don’t miss your chance. Bonzo … the coolest place
for T-shirts
in town. It’s Saint Valentine’s Day next week … and still
nothing
to give your partner? Get something special for
her at Scotts
the Jewellers. Fantastic rings with stylish
designs … and
at prices you’d never dreamed were possible. Make
her dream
come true at Scotts in the Albion Centre. Feeling a bit peckish? Fancy something tasty?
Mm, yummy.
Absolutely, mm, delicious. Why not try some Old
Cheshire
Crisps yourself? Fantastic flavour … at a
fantastic price.
Old Cheshire Crisps. February sales at Browns! Fifty per cent off all
bags
– yes, fifty per cent! Top quality leather
designer bags.
The latest, stylish designs from London, Paris and
Milan.
Fantastic value for your money at Browns in Mill
Street,
next to the cinema. - Our new selection of Marine Watchers is out now.
Marine
Watchers are extremely durable, they’re waterproof
and totally
reliable. All watches are guaranteed for three
years. With
Marine Watches you get guaranteed quality at bargain
prices.
Marine Watches, St Andrew’s Street.
A teacher checks the answers.
5. Тренировка материала. We are going to practise writing advertisements.
Let’s have
a look at useful vocabulary. And
now pair
work. Imagine, you are copywriters and art directors.
You task
is to advertise a given product and
these
linking phrases will help you. 6. Активизация нового материала в речи. Imagine the fact, that I’m a representative of a top
Italian
fashion designer. He created trendy shoes, asked
advertising
agencies to create the ads, then, he’ll choose the
best one.
You’re divided into two groups (two advertising
agencies). In
your group, create an advert using the approach
suggested and
present it in front of the class.
( Two volunteers from both groups present the
results of
their groups’ work) 7. Поведение итогов, домашнее задание. Well, that will be all for today. That was a very
good piece
of work, I’m satisfied with it. At home, please,
choose any
product you like and create an ad according to the
plan.
Thank you for your attention! Good luck! | 
